Is your company effective in it's marketing? Are you marketing online?
If so, there's a lot of marketing you can do online and it might not be the right thing for you and your business.
For example:
Are you reaching the proper demographic?
Are you targeting your audience?
Are you getting click throughs from interested buyers?
All of these things are important when advertising online and you're throwing money away if you're not using activity based costing.
Acorn offers analytics which will help you in deciding who your target audience is and how much traffic you are getting from your site. Also, you can find out where the traffic is coming from and get the exact IP and router information.
Make your marketing dollars count and *know* that they are working for you!
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